Average Reviews:
(More customer reviews)When I received YouTube and Video Marketing: An Hour a Day I dove straight into it. I'm a technical person and have been working with Marketers all my life either to build systems or help in presales engagements. As Marketing has is becoming an online experience more and more, it makes sense to arm oneself with knowledge of the various media options. YupTube, like Twitter, LinkedIn and Facebook are become forces to deal with in the online world.
Initially I expected a Step by Step, how-to guide. However as I dug through the book I kept asking myself when I was going to get to the first step. It isn't until halfway in that I started to find some technical aspects of how-to. But even these were not the "here's how" I expected. After completing the book, I initially felt I had not really gotten what I had hoped for.
However, I then reread the book. This time with a marketer's perspective. It reads more like a novel than an procedures manual and has one linger and investigate how others are engaging community and creating effective followings through YouTube Marketing. My opinion changed from a (2) to (4) stars after that insight. If you are looking for a technical step by step of loading videos, skip this book. If however, you want to get a flavor of how ours are being successful marketing with you tube and the elements to build your own campaigns. This is worth the investment and a second reading.
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A complete, task-based guide to developing, implementing, and tracking a video marketing strategy
Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials
YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
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