Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) Review

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(More customer reviews)Why We LOVE This Book
You can join 100 guru marketing groups. You can buy 100 Get Rich books. You can attend 100 marketing seminars.
Add them all up, and you may have a condensed version in this little book for under $10. It's craziness. For under 10, Barry Callen gives you ALL the tools you need to sell and promote successfully.
The price is priceless... the brevity is key, the knowledge is prodigious, the presention simple, the direction straight forward, no nonsense and to the point.
It's more than just phases. It's a super comprehensive Cliff's Notes of steps to take to sell your product. Just do every chapter, and that will be that - Success City! Wow... I bet some people will think I'm a bit over the top on that one... but, oh no! : )
Each chapter is clear and concise, brief yet detailed. He writes in a very conversational style - easy-easy to read. Chock FULL of info in every nicely worded sentence.
Some goodies:
8 Principles for More Effective Communication
"Look through your customer's eyes, not your own..."
23 Creative Approaches to Naming a Business
"Your single most important word and phrase is your name."
18 Approaches to Writing a Headline
"What's your most important point?"
Tactics for Print and Display Media
9 Steps to Creating a Print Ad - the best photo to choose
And a whole plethora more. Like, Tactics for Website Advertising. Very condensed - yikees, add effort (Do-ism), stir and serve! Fabulous!
I don't know about you, but when someone condenses (crams) a lifetime of incredible marketing "secrets" into one little extremely readable (he follows his own advice - "Write to express, not impress") how-to manual, you got to have it. And the author, Barry Callen, is TRULY an industry great having worked with Ogilvy & Mather, Nabisco, Coca Cola, United Way, etc.
I wish Barry Callen was my Dad. Oh, but then I'd be really rich and successful, and I'd be on some wonderful tropical island, or the top of Mt. Everest, or going to an Ivy League school thinking about running the world. And then, I wouldn't have written this little review to you from my humble little heart! : )
This book is more than a book. It is a TREASURE.

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The Right Phrase for Every Situation…Every Time

Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

Find out the

23 creative approaches to naming a product, service, or business
18 ways to write a great headline
6 steps to creating memorable radio and TV ads

A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

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Babylon Revisited: And Other Stories Review

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(More customer reviews)I bought this volume of stories simply to get a copy of Fitzgerald's "May Day" which I'd read in one of my college texts and then could not find for years. I have always felt that "May Day" would make a superb film--and the screenwriter could lift most of the dialogue right out of the story. It is that good and simple and dramatic. Actually every one of the stories in this collection is first rate. Here is Fitzgerald, only in his 20's, writing of American aspirations before, during and after World War I. And no one wrote about this subject better than he did. The characters are rich and complex, all of them dissatisfied with the bones that life has thrown them, all of them desiring what others have. The reader sees their foibles and loves them anyway. These are not perfect people. They are real people in a time of trouble--fighting, most of them, simply to stay afloat in a world changing faster than anyone would have thought possible. I cannot recommend these brilliant stories highly enough. There is also a brief life and appreciation of Fitzgerald in this lovely Scribner edition.

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Written between 1920 and 1937, when F. Scott Fitzgerald was at the height of his creative powers, these ten lyric tales represent some of the author's finest fiction. In them, Fitzgerald creates vivid, timeless characters -- a dissatisfied southern belle seeking adventure in the north; the tragic hero of the title story who lost more than money in the stock market; giddy and dissipated young men and women of the interwar period. From the lazy town of Tarleton, Georgia, to the glittering cosmopolitan centers of New York and Paris, Fitzgerald brings the society of the "Lost Generation" to life in these masterfully crafted gems, showcasing the many gifts of one of our most popular writers.

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Lonely Planet Los Angeles & Southern California (Regional Guide) Review

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(More customer reviews)We spent a week in the LA area visiting a long term resident and used this book every day! We wanted to visit both tourist sites and places off the beaten track, and were able to do both. Our family had a diverse list of places to go and things to do - see a star or two, visit hollywood, visit some ethnic areas (such as Little Saigon for an article for chaobannewsletter.com), visit an aquarium, eat family friendly food, hit the beaches, go to an amusement park, etc. It helped us with everything.
My only quibble is that we could have used even more family oriented advice and recommendations.
I looked at five or six guidebooks before picking this one - both because I have used their guides before and because it seemed to do the best job with details and off the beaten track exploration. This definately was the right choice. We used it every single day - to plan, to get to each place and also to eat.

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Lonely Planet Los Angeles & Southern CaliforniaHang onto your Mickey hat while careening down Space MountainTry on Pamela Anderson's tank top or designer shoes from AliasDangle your sandy feet over a concrete wall and watch a surfer-skater-dog paradeSwirl, sip, savor and spit your pinot on a sustainable wine tourIn This Guide:Covers LA, Disneyland, Orange County, San Diego, Santa Barbara, Palm Springs and Joshua Tree!Three local authors; 1500 hours of on-the-ground research; 56 more pages; 65 detailed mapsNew Southern California for Kids chapter packed with tips for familiesContent updated daily - visit lonelyplanet.com for up-to-the-minute reviews, updates and traveler suggestions

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Deep in a Dream: The Long Night of Chet Baker Review

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(More customer reviews)While this book will certainly make compelling reading for any Chet Baker fan, or any follower of the 1950s-60s jazz scene, be prepared for a frigid treatment of the subject. Mr. Gavin may have a knack for writing about jazz musicians, but he neither understands nor appreciates the music itself one whit. There was a definite gap in the Chet Baker bio market, and Gavin has filled it. Unfortunately, he has not only taken the same angle that the tabloids always did, covering the drugs-and-domestic-violence aspect of Chet Baker, but he has gone them one better--to suit his theme he paints Baker not as a hip musician, which he was, but as a bumbling Okie square, who could never keep up with the music's 'advances'. Baker's conservative opinions of free jazz and fusion, to name just one example, are held up to ridicule. He is dismissed as being 'incapable' of such 'catharsis', as if his opinion were formed out of jealousy or open-mouthed incomprehension. In fact, Miles Davis, who is repeatedly held up as an example of what a great musician is made of so Baker can pale in comparison, despised free jazz. For that matter, many very hip black jazz musicians hated free jazz, and fusion as well. Louis Armstrong thought bebop itself was a joke. All the usual jazz cliches are resurrected here: white jazz is intellectual and precise but lacks feeling, while black jazz is earthy, charged with life and dripping with soul, etc. Except for frequent put-downs of Baker's music for its alleged "lack of feeling" (what, if not feeling, is Baker's music known for?) Gavin barely mentions any of Baker's recorded legacy, aside from occasional session details which always involved Chet's forgetting the date because he was stoned, and his subsequent lack of blowing power when finally coaxed into the studio. His quiet, intimate music is repeatedly dismissed as 'cold' or 'dead', either because Gavin apparently cannot understand feeling unless it is loud, sweaty and intense, or because any other analysis would complicate his single-minded theme. History features no shortage of creeps, louses or idiot savants who packed their music with feeling--Mozart anyone? Charlie Parker? Miles? Then what's all the fuss about? Why do we listen to this man's music 30, 40 and 50 years after it's been recorded? Why aren't we listening to Abbey Lincoln's or Albert Ayler's or any of the other cathartic free jazz or fusion that Gavin holds up as supreme examples of hip? If you didn't know before reading the book, you won't know after.

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TV's Grooviest Variety Shows (of the '60 and '70s) Review

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(More customer reviews)This should be a five-star book, considering the fact that it covers many of the great TV variety shows that so rarely get treated with respect in books on the history of television.
But the book is deeply flawed by misinformation, speculation and shocking stereotypes. On multiple pages the author calls Midwesterners racists. He groups Midwesterners with Southerners as hick, anti-black TV viewers, which shows a lack of understanding of the wonderful people of the Midwest who fought for diversity in media.
The book has much information culled from other books and publications, but the problem is that the author didn't double check some of this information--resulting in incorrect "facts" included. He also doesn't include enough research on the ratings history of shows and put the programs in proper perspective regarding their popularity. He obviously doesn't have a good grasp of the history of television and just based much of his "research" on things stated by other authors.
For example, he goes overboard praising Carol Burnett to the point that the '90s flop "Carol & Company" was called a "success" (it wasn't) and calling "Mama's Family" a "spin-off of sorts." (There was no " of sorts" about it--it's a spin-off of a character from The Carol Burnett Show.)
For the failed show "Turn On" (which was cancelled after one episode in 1969) he wrongly states that Tim Conway was "among the regulars" (sorry--he was the guest host that week) and it seems that the author never watched it, otherwise he wouldn't write that it "wasn't really all that bad a show" (I saw it and it deserved the description as TV's "most notorious flop"). His inaccurate description of the show appears to not be based on first-hand viewing but on information culled from some other books. He even compares "Turn On" to "Seinfled"!!! Is he serious?
His writing style is also very odd--he will tie a TV variety show to a totally unrelated historical fact or mention an unrelated famous death at the time the show aired. The writing style is often "cheesy" and uses forced hype to create an improper image of what was happening with a show.
On the plus side, the book does include many long-forgotten books that are rarely mentioned in other sources. The book's title is even somewhat misleading, since the book includes many pages of shows that were not "groovy." So in addition to including Sonny & Cher, the author follows up with sections on "Turn On" and Phyllis Diller's variety show. It's fun to read about these--but the title should be adjusted to note that much of what is in the book is an homage to some of the worst variety shows.
Some insignificant shows should be dropped (Pop Goes the Country, The Music Scene) and the definition of "variety show" is too broad (Monty Python, Benny Hill and Solid Gold?). The book is a fun read for those who are old enough to remember variety shows (mostly those over age 50) but you have to able to tolerate a quirky writing style and incorrect information.

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is an irresistible, page-turning account of TV's greatest and goofiest variety shows of the pyschedelic 1960s and '70s. With the nostalgia trend kicked off by Boogie Nights and Austin Powers and VH1's I Love the '70s specials, combined with the phenomenal success of shows like American Idol and Carol Burnett reunions, now is the perfect time for this book—the first of its kind.Designed to be browser-friendly, the book covers the main shows of the era—Ed Sullivan, Lawrence Welk, Dean Martin, the Smothers Brothers, Laugh-In, Flip Wilson, Sonny and Cher, Midnight Special, classic Saturday Night Live (1975-80), SCTV, and The Muppets. Each of these key chapters is fast-moving and fun, with quick, easy-to-skim sidebars like "Memorable Moments," "Quotable Quotes," and "Bloopers & Breakups," plus a brisk narrative of a show's behind-the-scenes dramas, cast, and history. Including the main shows, Davidson covers more than fifty shows in all, making for a volume that is neither too comprehensive and exhaustive nor too short and superficial.In addition, other shows chosen primarily for their camp appeal and retro quality are grouped together by genre. For example, "Definitely Not Ready for Prime-Time" features campy classics like the Brady Bunch Hour and Pink Lady. "Black & Blue" showcases the curious cancellations of the Pearl Bailey, Leslie Uggams, and Richard Pryor shows. And "The Mod Squad" details ABC's embarassing late-'60s efforts to get stars like Tom Jones and the Lennon Sisters installed in their own shows.This straightforward, fun-to-read account of the campy, funny, popular, and well-remembered TV variety shows of the 1960s and 1970s covers everything from Elvis to the Beatles to the Brady Bunch and Pink Lady, from Dean Martin and Laugh-In and Saturday Night Live and SCTV. It's all here.

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Haunted Hollywood: Tinseltown Terrors, Filmdom Phantoms, and Movieland Mayhem Review

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(More customer reviews)Haunted Hollywood is a reasonably well written and enjoyable book. On the plus side it does include a Bibliography and an appendix for all chapters including details of the buildings that are haunted and whether they are still standing and open to the public. However there are no illustrations whatsoever! Considering the cost of the book photographs really should have been included. I ended up constantly going on the Internet to look up people and places to see what they looked like. Therefore I only gave the book two stars.

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Haunted Hollywood brings together more than two dozen stories about historic landmarks, theaters, watering holes, hotels, and houses that are haunted by movie stars, television personalities, and other celebrities.

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Cut and Run Review

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(More customer reviews)In Jeff Abbott's third Whit Mosley novel, "Cut and Run," the unorthodox Port Leo, Texas judge Whit Mosley bends the law to the breaking point.
He is searching for his mother, who abandoned the family when Whit was a small child---he is investigating his own past as well.
His mother left with a ne'er-do-well who had stolen a large sum of money from the mob. On the run, she murders the abusive thief and returns the money to the Detroit Mafia---eventually becoming their money manager and remaining out of sight.
Thirty years later Whit's pursuit begins. An ordeal of double-crosses, frame-ups, reprehensible betrayers, murder, conniving dames, money laundering and topless clubs are just a few of the roadblocks Whit encounters.
It is nonstop cat and mouse after Whit initially locates his mother. Running together, it is impossible to know whom is ally, whom is adversary.
Fast paced, a superb supporting cast and crisp dialogue propel the plot.
Whit's archangel Gooch steals every scene he appears in.
A very enjoyable series.

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More 101 Best Home-Based Businesses for Women Review

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(More customer reviews)This is a really interesting book, although some of the businesses are kind of far-fetched (bison breeder???) but the ideas are cool. I would reccomend this more as a guide to side careers, most of them are risky or take a lot of time to get off the ground. Also most of them seem to be based around larger cities' needs.

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All New Business Ideas for Enterprising Women Who Want to Work at HomeWith the right entrepreneurial spirit and know-how, you can join the millions of enterprising women who run their own businesses from home. Bestselling author and home-based business expert Priscilla Y. Huff guides you through the basics of starting your own business, from choosing the job that's right for you to writing a business plan. She then presents 101 innovative home-based opportunities centered on the hottest emerging business trends — health care, the environment, computers, personal services, food, and more! Packed with ideas, tips, and hints, this informative resource provides advice on: ·Assessing the real start-up costs and potential income for each job ·Finding invaluable sources — from professional organizations and publications to Web sites ·Choosing the right experts to help you with your business ·Finding the tools, training, and skills you need to succeed ·Learning how to price your market ·Creating effective publicity and marketing, including Internet advertisingA home-based business can give you the flexibility, extra income, creativity, and independence you crave — this book gives you the resources to make your business venture a success!

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Not for Tourists Guide to New York City with Map Review

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(More customer reviews)Other guides give you good overviews of what you can find in the city, but this one is terrific for finding the nearest coffee shop, bagel stand, bank, etc.., for the neighborhoods you're headed for. Although I know the city pretty well, when I venture into neighborhoods I've only briefly visited, this book will save you a lot of walking around time if you need to find quickly a basic service.

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Designed for local residents or intrepid visitors who want to take full advantage of all the city has to offer, the Not For Tourists Guide to New York City features a perspective that is one-of-a-kind. With its portable format, contemporary design, highly graphical maps, wealth of listings and neighborhood commentaries, this guide is sure to turn you into a local expert. Updates in the 2008 edition include: cross-streets added to every single listing, closing times added to restaurant listings, new pages on Riverside Park, Hudson River Park, the Museum of Natural History, and the United Nations, a scale added to every map, andcompletely updated listings for every neighborhood.

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Movie Confidential: Sex, Scandal, Murder and Mayhem in the Film Industry Review

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(More customer reviews)This book is perfect for anyone who loves trivia and is intrigued by the film industry. It is full of fun facts about the secrets of Hollywood, from a bit quirky to the absolutely bizarre. The author's conversational style draws you in, and makes you feel like you're gossiping with a well-informed friend over a beer. You'll feel smarter after reading this book, and will soon be regaling your friends with your newly learned trivia! I highly recommend it.

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Truth really is stranger than fiction - just look at the film industry. The product on the screen is no match for what goes on when the cameras stop rolling. Movie Confidential lays out the story-behind-the-story of Hollywood's most sordid true tales. Encompassing sex, scandal, murder, and mayhem, it dishes the dirt on stars of the past and present. From what really happened in Fatty Arbuckle's infamous room at the St. Francis Hotel to Eddie Murray's "I was just giving her a ride" defense, from PCP-laced chowder on the set of Titanic to Judy Garland's strange visions, to mysterious deaths, mistakes in filmmaking, and a multitude of other irresistible tales, this cheeky collection covers the gamut. Packed with photos and presented in the style of vintage scandal magazines from the 1950s, Movie Confidential is a compulsively readable look at filmdom's seamy underbelly.

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Fodor's Vancouver & Victoria, 2nd Edition: with Whistler, Vancouver Island & the Okanagan Valley (Full-Color Gold Guides) Review

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(More customer reviews)"Vancouver & Victoria In Full Color" is Fodor's most recently published (2010) guide to Vancouver, Canada's big, cosmopolitan city on the Pacific Coast; along with Victoria, capital of the Canadian province of British Columbia; the outlying mountain resort community of Whistler; and the wine-growing region of the Okanagan Valley.
Fodor's "In Full Color' guides feature lots of color photography and numberous maps and street graphics. This guide offers articles on the background, flavor, and attractions of Vancouver and Victoria, along with lots of practical information on what to see, and where to eat and stay. Other chapters cover side trips such as Whistler and the Okanagan Valley. The information for attractions, accomodations, and eats usually include website for further exploration. As always, this Fodor's guide included useful information on how to get to and around Vancouver.
"Fodor's Vancouver & Victoria, 2nd Edition" is one-stop shopping for planning a vacation to the area, and is highly recommended to would-be travelers to an exciting part of Canada.

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Full-color guide • Make your trip to Vancouver & Victoria unforgettableCustomize your trip with simple planning tools • Top experiences & attractions • Best Bets for restauants and hotels • Easy-to-read color neighborhood and regional mapsExplore Vancouver, Victoria, Whistlery and beyond • Discerning Fodor's Choice picks for hotels, restaurants, sights, and more • "Word of Mouth" tips from fellow Fodor's travelers • Best outdoor activities, museums, shopping, and whale-watching opportunitiesOpinions from destination experts • Fodor's Vancouver- and Victoria-based writers reveal their favorite local haunts • Frequently updated to provide the latest information

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Insiders' Guide to Houston (Insiders' Guide Series) Review

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(More customer reviews)This book is too large to tote around and has way too much writing. The print is fairly large and is very inefficient with space. Very rarely has a useful map and lacks interesting pictures. Poorly written. I returned this item!

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Insiders' Guide to Houston is the essential source for in-depth travel and relocation information on this thriving city in the Lone Star State.

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The Cheap Bastard's Guide to Washington, D.C.: Secrets of Living the Good Life--For Free Review

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(More customer reviews)I lived in the DC area for 14 years and this book taught me about things I missed. I would have appreciated additional information on whether the location is available by public transportation. However, the author did a superb job of finding ways to live better for less and most importantly, how to live a fuller richer life for less. He might have mentioned the Folk Festival (free) each year and the outstanding parades, but I cannot remember. I immediately mailed the book to my daughter because we are going to DC in March, hoping to see the free cherry blossoms. I always loved the free Christmas concerts and the outstanding free parades by the military groups. I loved his "the catch" when it could cost you a nominal sum of money. I keep thinking I should write a book on how to navigate the DC public transportation system to get to the most common tourist attractions....with diagrams.....
(signed) A cheapskate.

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Washington, D.C., is full of free and ridiculously cheap stuff-one just needs to know where to look. Leave it to "The Cheap Bastard" to uncover all the ins and outs and exclusive bargains to be had, and to set forth the real deal with wit and humor.

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Maxx Comedy: The Funniest Kid in America Review

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(More customer reviews)GREAT BOOK! Its about a kid (Max Carmody)who wants to be a stand up comic and when he sees a poster for a contest for The Funniest Kid in America he has to sign up and for him it all goes down hill from there.
For me it all goes up hill from there. The problems this kid faces is hilarious and with hilarious results. Good read for the plane! Another Gordon Korman book which was great! I loved No More Dead Dogs. Great book and I love his name he changes it to, Maxx Comedy!
This should spawn a sequel or maybe two, but man is this a good book.

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Grown-A$$ Man Review

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(More customer reviews)I purchased Ced's book a few days ago and COULD NOT put it down. Each chapter was hilarious and in keeping with Ced's style of entertaining his audience. I recommend it to anyone wanting to kick back and enjoy a good laugh. It's a quick read and well worth the price. Go Ced!!!!!!

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A Scary Scene in a Scary Movie Review

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(More customer reviews)Rene is different, he is OCD and he knows he is. He has a fascination with Batman and superheroes and stays away from all things dealing with the number 13. He knows that other kids find him strange, but he is strangely comfortable in his own skin. Except there are always those few kids that make life miserable for kids like Rene. That kid is Johnny van Slyke. But one day after meeting Gio and becoming friends with him (or as close to friends as anyone has been with Rene) Rene stands up to Johnny and then Rene's life is turned upside down and that's when Rene really learns about life, how to live and who the true superheroes are.
I loved this book. Rene is different. I have never had much dealings with people with OCD but I believe Mr. Blackstone has done his research. He does not paint Rene as a freak or anything of the sort, he just has orders and beliefs and ways of doing things. We all do, just not to the extent that Rene does. I also like Gio. Gio seems cool and befriends Rene, but has problems of his own and through Rene light is shed on his problems. The book is deep but reads as a fun read. I really enjoyed being in Rene's head from the beginning of the book until the end and seeing him grow and change and not change too. It was a really fun ride and this is a book I will definitely encourage my son to read when he is just a little bit older. A Scary Scene in a Scary Movie was definitely a great read!


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Rene, an obsessive-compulsive fourteen year old, smells his hands and wears a Batman cape when he's nervous. If he picks up a face-down coin, moves a muscle when the time adds up to thirteen (7:42 is bad luck because 7 + 4 + 2 = 13), or washes his body parts in the wrong order, Rene or someone close to him will break a bone, contract a deadly virus, and/or die a slow and painful death like someone in a scary scene in scary movie. Rene's new and only friend tutors him in the art of playing it cool, but that's not as easy as Gio makes it sound.

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The Unofficial Guide to London (Unofficial Guides) Review

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(More customer reviews)The Unofficial Guides are a great travel guide series and their Guide to London is the series at its best. The writer has really captured the flavor of London and has the unique perspective of being an American who lives in London and knows it well but who also knows what it's like to be a visitor. Includes some great out-of-the-way recommendations and is particularly strong on museums and on traveling with children. I recommend it highly, we never went anywhere without it!

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From the publishers of The Unofficial Guide to Walt Disney World
"A Tourist's Best Friend!"—Chicago Sun-Times
"Indispensable"—The New York Times
Five Great Features and Benefits offered ONLY by The Unofficial Guide:

Over 50 detailed profiles of hotels rated and ranked for value and quality

The best restaurants for every taste and budget

All the details on London's attractions — which ones are worth your while, and how much time to budget for the must-sees

Money-saving tips, including how to get into museums for free or reduced prices, and how to tour London on a double-decker bus for a £

All the details on how to enjoy London with your kids

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